How to potential Chinese plush toy market development
Due to lack of international market demand, the domestic cost of production prices, China's plush toy enterprises are facing a management crisis. In order to get rid of plush toy companies operating difficulties, the industry pointed out plush toy companies should accelerate the pace of transformation and upgrading, development of professional consultants, to promote the orderly development of the toy industry.
It is understood that, at present, China mainly plush toy industry base in Guangzhou, Yangzhou, Yiwu, Qingdao and Baigou, these regions and surrounding the distribution of tens of thousands of large and small plush manufacturers, such as Yangzhou one place, on there are more than 1200 plush toy companies. In Dongguan, Guangdong, we both can see hundreds of thousands of big factories, but also only a few people everywhere build a residential building two machines in small workshops. These large and small factories, the accumulation of huge production capacity to digest and release.
The report shows that China plush toy market after the United States, Japan, is the world's third largest country selling plush toys, plush toys and per capita consumption is only $ 23, far behind at $ 284 in the United States and Japan 312 US, China plush toys amazing future market potential. How can the potential to open up China plush toy market? In this regard, the industry believes that China plush toy industry should accelerate the pace of transformation and upgrading. Plush toys industrial transformation and upgrading, in addition to the government to build more public service platforms, such as its guarantee through financing platform to address their liquidity; relying on vocational education resources for their orientation training for employees outside the charge to further reduce the cost of doing business, plush toy industry also requires more specialized consultants, to play a greater coordinating role in the market configuration.
In the plush toy industry, professional consultants can help customers find the best partners, as customers invested less daily effort to understand the plush industry, and thousands of plush production enterprises, coupled with staff turnover, operating conditions and other factors, each plant situation are constantly changing, which makes it more difficult for customers to understand. And simple supply and demand, the lack of a buffer zone between the two sides has led to the cooperation between supply and demand can not be effectively addressed.
The company learned, plush toys consultancy services mainly include several aspects, such as scientific supplier data management, sophisticated proofing parity management, and ease of management with a single inspection. Intermediary service early screening can recommend suitable plants for customers in the production process for customer follow-up proofing, parity, with the single, inspection and other services, and as a buffer link, coordinating supply and demand and friction, and through close communication, effective convey information to customers ensure the quality, improve the service experience. For the factory, it is also necessary to provide effective information, customer screening to ensure quality of customers.
